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Hunt, Kill, Eat (Metaphorically)
As a rule, professional services organizations all go through the same cycle. They hunt, they kill, and they eat. All metaphorical, of course. (Not to say that I don’t periodically have killing on my...
View ArticleDon’t Wish Growing Pains Away
Is it too late to wish you a Happy New Year? Probably. It’s definitely too late to wish you Happy Holidays, Happy Thanksgiving, or Happy Halloween - all holidays that came and went in the space...
View ArticleStop Blowing Off Your Blog
If you have a business and a website, you probably have a blog. Or, to be more accurate, you have a blog tab. With a handful of blogs. From an energetic week in July of 2017. Hey, I get it. Writing...
View ArticleThe Bare Minimum Guide to Digital Marketing
If you search for “digital marketing tips,” you’ll find approximately one quintillion online resources. Most of them highlight how quickly things change, the importance of staying on top of your...
View ArticleAlways Remember to Say Thank You
If you type a variation of “what do I need for my business to succeed” into a search engine, then you’ll get somewhere in the neighborhood of one quintillion blog posts and articles promising an...
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Running a Business During the Coronavirus
Recently you’ve probably received coronavirus-related emails from everyone you ever did business with—from your car insurance company to the guy who fixed your furnace ten years ago. The last thing...
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When it Comes to a Pandemic, What is Your Lane?
How many emails have you received from organizations about how they are handling the COVID-19 outbreak. The tipping point for me was the email I received from a small online shoe company I bought shoes...
View ArticleMarketing During a Pandemic
What does marketing look like during a worldwide pandemic? As the outsourced marketing team for a number of organizations, we have been giving a lot of thought about what marketing means during these...
View ArticleBitcoin Scams and Your Website
Monday morning at 1:40 AM, I received an email from a client of ours concerned about a message she received. Submitted via her site’s contact form (full text below), the message stated that the...
View ArticleOur Secret Formula to Winning Business During a Global Pandemic
A global pandemic has clear winners and losers. Theaters? Losers. Bike repair shops? Winners. Fine dining restaurants? Losers? Digital strategy firms? Well… it can go either way. On the one hand, who...
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